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How can hospitality businesses combat no-shows?
With no-shows once again costing the hospitality industry an estimated £17.59bn in lost revenue per year, it’s important for hospitality businesses to ensure they’re doing everything they can to both reduce the likelihood of guests not showing up for their booking, as well as mitigating the impact of those that do.
In this webinar, we’re joined by industry experts from Mitchells & Butlers and Bums on Seats to explore the current bookings landscape, the impact of consumer loyalty on no-shows, the importance of real-time booking availability, and share their advice on processes and procedures operators can start implementing today to start tackling no-shows in their business.
Watch this webinar for actionable expert advice, including:
- Current consumer bookings trends
- Actionable advice on reducing no-shows in your business
- The impact of loyalty on consumer no-shows
- Advice for driving sales during off-peak times
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Join us for another series of podcasts exploring every aspect of running a pub to help you grow your business and, ultimately, boost the bottom line, featuring some of 2023’s best pub operators! Fill your ears with advice, tips and ideas from some of the best pub operators in the business with this podcast series for publicans from Zonal and the British Institute of Innkeeping.
Missed our 2022 series? Dive into the entire podcast series now!
Episode 6 - Joe Buckley and Flo Pearce, The Tollemache Arms
In the first episode of our Pioneering Pub People 2023 podcast series in partnership with the BII, we sit down with this year’s BII Licensee of the Year champions – Joe and Flo from The Tollemache Arms – to talk about all things Tolly. From Tolly Fest and running effective pub marketing campaigns, to sharing their experience entering the BII Licensee of the Year Award for a second year running, discover what makes The Tolly the hub of the local community.
Episode 7 - Michelle Gilmour, The Old Windmill
In the second episode of our Pioneering Pub People 2023 podcast series in partnership with the BII, Molly is joined by 2023 Licensee of the Year Award finalist Michelle Gilmour of The Old Windmill in Coventry to talk about how she got started in the industry, what keeps people coming back to The Old Windmill, her approach to managing staff, and the challenge of keeping hungry customers in-venue whilst still remaining a wet-led pub.
Episode 8 - Ollie Coulombeau, The Turk's Head
In this episode of the Pioneering Pub People Podcast, Molly is joined by Licensee of the Year Award 2023 finalist Ollie Coulombeau of The Turk’s Head in Twickenham to talk through what makes his pub such a success! From the differences in managing different customer-bases between locals and visitors for Twickenham Rugby, to his career in hospitality, developing his team and what’s in store for the coming years!
Episode 9 - Keris De Villiers, The Pig & Whistle
In this episode of the Pioneering Pub People Podcast, we’re joined by Licensee of the Year Award 2023 Finalist Keris De Villiers to explore what makes her pubs so great – from sustainability, to putting together, managing and developing a great team, and sponsoring local sports teams!
Zonal has a wide range of technology solutions designed to make life easier and businesses more profitable. Find out more about our range designed specifically with pub tenants and licensees in mind, here!
Subscribe to get the latest news, product announcements and industry updates
Subscribe to get the latest news, product announcements and industry updates
In Conversation: The role of online travel agents and how to drive more direct bookings
Our recent GO Technology research Holidaying at Home: What guests want from hotels in 2023 revealed the significant opportunity for hoteliers to boost revenue and drive repeat business by encouraging guests to book direct.
In this episode of In Conversation, we sat down with the Institute of Hospitality and their members to explore role OTAs play, and how they should be utilised, as part of a hotel’s marketing strategy, the importance of building trust and loyalty with guests for repeat business, and how important it is to ensure your online presence is doing everything it can do draw in those all-important direct bookings.
Watch the discussion for actionable insights, including:
- How to leverage both direct bookings and OTAs in your business as part of your overall marketing mix
- The importance of optimised websites, booking journeys and social media in driving direct bookings
- Discussion on how both OTAs and direct bookings are already being utilised in the industry
- What guests are looking for from hotels in 2023
Subscribe to get the latest news, product announcements and industry updates
Subscribe to get the latest news, product announcements and industry updates
Zonal x Airship: The Importance of CRM
Join Airship’s CEO, Dan Brookman, and DataHawks’ Founder, Victoria Searl, as they unveil the power of Airship’s dedicated hospitality CRM system.
Explore how this system seamlessly integrates your valuable data, taking care of the laborious tasks through marketing automation. Discover the key to unlocking revenue and fostering long-term guest loyalty, propelling your business forward!
Watch this webinar to discover:
- The importance and potential of a dedicated hospitality CRM
- Best practice tips and advice
- Airship and Zonal customer success stories
Subscribe to get the latest news, product announcements and industry updates
Subscribe to get the latest news, product announcements and industry updates
Subscribe to get the latest news, product announcements and industry updates
Inside Intelligence: Navigating the world of data to help you scale
As hospitality operations continue to increase in complexity, the value of effectively managing and utilising your data to both make operational improvements and identify ways to drive additional revenue has never been higher.
In this webinar, Jonathan Grant, Director of Technical Sales at Zonal and Susie Clark, Head of CRM at Ignite explore the importance of data and the ways in which data can be developed into key information which can ultimately benefit your customers and company through improving customer relationships and increasing revenue.
Watch this webinar for actionable expert advice, including:
- Top tips for utilising and managing your business’s data
- What should your tech stack offer?
- The importance of CRM
- What the future holds for data in hospitality
