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159 search results for "loyalty"

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Beyond Discounts: Three Strategies to Enhance Customer Loyalty

Operators are increasingly adopting diverse methods to cultivate customer loyalty, leading to creative and engaging experiences for their customers. In this article, we spoke with some of the industry's top operators to explore various loyalty schemes they are implementing.

Blog
Customer Engagement

What other businesses can teach hospitality about customer loyalty

In this guest blog we asked John Sills, author of Leadership Book of the Year 2023, The Human Experience and Managing Partner at customer-led growth consultancy, The Foundation, his take on what other businesses can teach hospitality about customer loyalty.

Blog
Customer Engagement

GO Technology: Brand loyalty in hospitality

How likely are consumers to switch brands? What types of loyalty schemes keep them engaged, and how do customers want to hear from hospitality brands? Discover the answers from 5,000 hospitality consumers.

Research
Customer Engagement

What makes people loyal to hospitality and how venues can maintain their loyalty

Discover the top reasons consumers choose to go out, the role hospitality plays in local communities, and what hospitality businesses can do to build and maintain customer loyalty in this blog - based on the findings from our recent 'GO Technology: The value of hospitality' research!

Blog
Customer Engagement

Loyalty schemes in hospitality: What top CEOs think

Loyalty is currently a hot topic in the hospitality industry but there remains a lot of confusion. What do consumers mean when they say they are loyal to on-trade brands? Is it the same as for other retail brands? How can the sector create and maintain customer loyalty? Does it genuinely add value to the bottom line – or does it really just boil down to discounting? To answer these – and more – questions, we gathered eight of the industry’s top operators for a chat about all things loyalty.

Blog
Customer Engagement

Influence, loyalty and technology: Key guest trends from 2023

Discover the highlights from our 2023 GO Technology consumer research series, from what influences guests’ decision-making, to what makes guests more or less loyal, and current consumer attitudes towards technology in the customer journey.

Research
Customer Engagement

True loyalty lies in promises kept

In this guest blog, Rob Liddiard, Mission Group, discusses the findings from our recent GO Technology: The New Loyalty Landscape research report, exploring how hospitality brands can keep guests loyal by aligning every aspect of their brand's core offering to continually meet consumer demand.

Blog
Customer Engagement

GO Technology: The New Loyalty Landscape – How the cost-of-living crisis impacts hospitality

Discover how guest loyalty has changed as a result of the cost-of-living crisis, what builds loyalty amongst consumers, and the role of loyalty schemes in maintaining loyalty.

Research
Customer Engagement

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We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.

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We’d love to show you how Zonal can help take your hospitality business to the next level. Contact our expert sales consultants using the form below, or call us now 0800 131 3400.

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