Consumer research: tech at the table a growing opportunity for operators

Tech at the table a growing opportunity for operators

A research study of 5,000 consumers, conducted by Zonal in partnership with CGA, describes consumer perception of technology at the table. Consumer use of apps is on the rise, especially among key target groups including millennials and parents who like the way that technology can speed up their experiences, simplify the jobs of researching and booking venues and reward their loyalty.

There is a similar upward trajectory in restaurants using tablets to take orders, which can create a positive impression among tech-savvy diners and drinkers, who believe that it makes the ordering process quicker.