Loyalty programmes to reward your most valuable customers

Loyalty programmes

Onboarding & support

Resources

Show your regulars that they’re appreciated

With so much choice at their disposal, it’s vital that you show your customers just how much you value them.

Available exclusively to Zonal EPoS customers, Zonal’s loyalty management system gives you the tools to build smart loyalty programmes that reward your most loyal customers and encourage increased spend and frequency of visits, giving you a better understanding of customer behaviour.

Build loyalty schemes in real time

Creating and updating your loyalty card programmes – whether it’s online, in an app or a physical card, is quick and easy. Once set up, they operate automatically, effectively running themselves, giving you maximum results with minimal input from you and your team.

The integration also allows you to track redemption and easily measure the effectiveness of your campaigns.

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A fully integrated solution

Full integration with our EPoS, handheld ordering devices, online ordering platforms, property management system and table reservations platform means your systems share customer data, which you can use to build your loyalty programmes. The integration also allows you to easily measure the effectiveness of your campaigns and track redemption.

Easily allocate points and rewards

Crediting and redeeming loyalty points could not be easier. Processed automatically at the till, there is no need for special rekeying, staff training or instructions.

Run multiple programmes at the same time

Why limit yourself to just one loyalty programme? You can operate several programmes concurrently, allowing you to appeal to a wider audience and maximise the impact of your loyalty schemes. Tier functionality within a programme allows for different rewards based on the tier a customer is assigned to.

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Take control of your own rules and incentives

What works for one venue in one location won’t necessarily work in another. So, we’ve made it easy for you to build your own rules and incentives for each loyalty programme. Whether you want to offer a cashback scheme, promote a two-for-one deal, or create discounts for certain menu items, the choice is yours.

Incentivise, reward and track customer behaviour

Our loyalty platform is designed to increase the frequency and spend of your customers. With relevant and timely incentives your customers are encouraged to visit your venue more often. Integration with EPoS and our Voucher Manager platform enables you to incentivise customers to return by providing highly tailored vouchers based on actual spend and preferences.

Personalised rewards for closer relationships

The data from your loyalty programme can be automatically fed into your CRM system. By combining data from multiple sources, you can get a better understanding of each customer, which in turn leads to highly personalised and more relevant marketing communications and loyalty rewards.

What our customers say about Zonal's digital Loyalty solution

Zonal’s solutions are purpose-built for the hospitality industry, benefiting small independents and large chains alike.

“Loyalty was a key part of our brief and we were impressed by Zonal’s cost-effective but impressive loyalty package.”

University of Hertfordshire

“We have become much more productive as a result and saved an absolute fortune. Investing in Zonal’s loyalty solution has paid for itself already and we will save twice the investment cost each year from now on.”

Liberation Group