The Gender Divide – the influence of women in personalisation
Personalisation is becoming increasingly more important for hospitality venues to get right. Our recent GO Technology research report into consumer views on personalisation in hospitality revealed that 80% of consumers are now interested in some form of personalisation from the pubs, bars and restaurants they visit, presenting hospitality with a variety of opportunities to drive further engagement and loyalty from their customers.
As with age, our findings highlighted some key differences in approaches to personalisation between genders. So, are women more likely to engage with personalisation than men?
Our research discovered some notable differences, in particular the difference in engagement with personalisation in both men and women, and what types of personalised experiences they are more likely to make use of.
The findings also included interesting differences in willingness to share data with brands, meaning a different approach may need to be taken for data collection methods.
Discover the differences in engagement with personalisation between the genders.