The value of hospitality: Exploring consumer insights and perceptions

Why do consumers still love restaurants, pubs and bars? What is it that makes hospitality special? Our exclusive research in partnership with UK Hospitality and CGA by NIQ reveals all.

Despite  many consumers tightening their purse strings, hospitality still has a vital role to play in the social lives of Britain’s consumers. But what is it about hospitality that consumers really and truly value?

This exclusive consumer research of 5,000 GB consumers, conducted in partnership with UK Hospitality and CGA by NIQ , reveals what aspects of the industry consumers love the most; from why people choose to go out instead of staying in, to what aspects of a pub, bar or restaurant’s offering would keep making them come back for more.

What's in the report?

  • Why hospitality matters to consumers – top 5 reasons
  • Why consumers choose to go out instead of staying in
  • The top factors that would make consumers return to a pub, bar or restaurant
  • Which consumers are still engaging regularly with hospitality despite cost pressures

Discover more useful content

blog icon

blog

Loyalty schemes in hospitality: What top CEOs think

Loyalty is currently a hot topic in the hospitality industry but there remains a lot of confusion. What do consumers mean when they say they are loyal to on-trade brands? Is it the same as for other retail brands? How can the sector create and maintain customer loyalty? Does it genuinely add value to the bottom line – or  does it really just boil down to discounting? To answer these – and more – questions, we gathered eight of the industry’s top operators for a chat about all things loyalty.
Read more
case-study icon

case-study

Liberation Group boosts sales with Zonal’s Loyalty solution

Discover how Liberation Group utilised Zonal’s connected technology to overhaul their customer loyalty offering, boosting membership from 12,000 to over 28,000 and driving sales.
Read more
tools icon

tools

Hospitality Tech Assessment: Improving the guest experience & driving loyalty

Answer a few short questions to identify how well your tech helps you to deliver incredible guest experiences that keep your customers coming back time and time again. At the end you’ll get personalised guidance which explains how you can leverage your customer data to offer personalised customer experiences.
Start the assessment