News: New wave of staycationers demand better technology in holiday parks
New research from Zonal and CGA reveals that, amidst a current boom in staycations, customer expectations aren't always being met, especially when it comes to technology.
With Uber Eats in the UK and Ireland set to increase the number of restaurants it partners with this year, combined with the sharp rise in popularity of food delivery, which is expected to be worth £10bn by 2021 (source: MCA Food Service Delivery Report), the need for restaurants to provide a seamless customer service experience is vital to meet demand.
Zonal’s GO Technology report tracks the technology habits of 5,000 UK consumers, and reveals that 28% of British consumers are now ordering more food deliveries than in previous years, with 39% saying they would order more food for delivery if improvements were made to the speed of service and quality of food delivered.
Zonal’s Strategic Product Manager, Glenn Tait, said: “We recognise that home delivery is here to stay, and demand will continue to grow. We are delighted to demonstrate our openness to technology integration with leading platforms like Uber Eats, which helps our customers meet changing consumer habits while upholding service and brand expectations.”
The integration not only removes the requirement to secondary input menu, stock and pricing information, but the need for orders to be manually keyed into Zonal’s EPoS system, allowing staff to concentrate on customer service.
Using an exclusive Uber Eats ID, the orders are recorded in Zonal’s EPoS as and when they are required to be prepared by the kitchen.
Toussaint Wattine, Uber Eats General Manager, UKI added: “Restaurants are always looking to improve their in-store operations. Restaurants benefit from our integrated solution with less time spent managing delivery and more time producing great food. We look forward to working with Zonal to bring our mutual restaurant partners’ additional sales opportunities at a low operational cost.”