Throughout 2022, we published four unique pieces of topical research exploring some of the key consumer trends hospitality operators need to be aware of to meet the demands of the modern, digital-savvy consumer.
From how the next generation of hospitality guests view the industry and the demand for personalisation, to how consumers are using social media and search engines to engage with hospitality venues and how they prefer to pay when they do visit pubs, bars and restaurants, the research is packed full of actionable insights you can use to improve your guest experience and boost revenue.
To help you navigate all this great research, Zonal’s Chief Sales & Marketing Officer Olivia FitzGerald explored some of the key findings from across our research this year in this brief 16 minute webinar!
Watch the webinar to discover insights from 5,000 representative consumers, including:
- How consumers are using social media to engage with hospitality venues
- Appetite towards sharing the data required for personalisation
- Top ways customers like to pay
- What the future of hospitality technology might look like