Butcher & Catch hooks up with Zonal

Introducing Butcher & Catch

An independent restaurant based in Sheffield

Founded in 2017 by business partners, Liam Ridge and Adam Pearce

Born from a desire to create a space where the experience is just as important as the food

Provenance, quality and sustainability are the values that underpin the business

“Our restaurant is not located on a highly trafficked road, it’s a destination restaurant, so immediacy and live availability to a reservations diary was key.”
Adam Ridge, Co-owner and Founder, Butcher & Catch

The business challenge

Butcher & Catch knew that the ability to manage and control the volume and flow of bookings was vital for a successful launch and wanted to avoid any potential negative customer experiences due to overbooking.

The restaurant is not located on a highly trafficked road

This is a calendar icon

Live availability within a reservations diary was vital

Wanted full control of over volume and flow of bookings

Risk of overbooking on launch

The solution

Choosing Zonal’s all-in-one online booking and table management system, liveRES Tables, meant they could open with confidence, knowing that they had full control over volume and flow of bookings. They were also able to protect the business from any potential negative customer experiences due to overbooking, which in turn led to a totally successful launch.

  • An all-in-one online booking and table management system – liveRES Tables
  • A seamless, mobile-friendly reservations system that allows customers to book with confidence
  • A user-friendly system which means staff training is quick and painless

“Using liveRES Tables meant we could open with confidence, knowing that we had full control over volume and flow of bookings. We could protect ourselves from any potential negative customer experiences due to overbooking, which in turn led to a totally successful launch.”
Adam Pearce, Co-owner and Founder, Butcher & Catch

Results

Butcher & Catch now have greater table visibility and EPoS integration means that moving tables and juggling customers and tabs in-session is fast and simple.  By managing available booking times, they can fit in extra sittings, and therefore increase yield and revenue.

100%
Control of volume and flow of bookings
Calendar icon
100% visibility of in-session diners and table availability
100%
Insight into trends and busy times to strategically plan available slots
This is a graph icon
Increased profits thanks to improved yield
This is a clock icon
A stress-free, successful launch

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

SA Brain makes the intelligent choice with Zonal

Introducing SA Brain

Family run brewing business, established in 1882

One of Wales’ best-loved brands

220 pubs, inns and hotels

Brewers of an award-winning, diverse range of beers

“If you had told me at the start of this journey that we would have achieved a total of 183 installations without a hitch or single failure, then I would have laughed. But all credit to Zonal, thanks to their knowledge, expertise and support that’s exactly what has been achieved, and we look forward to building on this partnership over the coming months and years.”
Steve Hicks, IT & Hospitality Manager, SA Brains
This is Zonal's loyalty system

The solution

Welsh brewer, pub and hotel business, SA Brain, completed a seamless rollout of Zonal’s hospitality technology solutions to its 110 managed houses in just three months. All technology systems are fully integrated and comprise of Loyalty, Feed It Back guest feedback and Gift Cards.

  • 110 sites live in three months
  • Solutions adopted include EPoS, Loyalty, Gift Cards and guest feedback
  • All technology solutions integrate with EPoS and with each other
  • 57 sites also live with Zonal’s handheld, digital order pad, iServe enabling team members to take orders, print and process payments remotely
  • Piloting EPoS-integrated kitchen and service management solution, Kitchen iQ, providing kitchen and service staff with real-time reporting on order, prep and wait times at site and estate level

“The feedback from our teams has been really positive; they now have the tools they need to deliver a fantastic experience to our customers, so they return and recommend us to their family and friends”
Steve Hicks, IT & Hospitality Manager, SA Brains

Results

SA Brain fully embraced Zonal’s integrated technology and following a comprehensive training programme and successful rollout with the superior knowledge, expertise and support of the Zonal team, the business has seen significant benefits

This is the integration icon
183 EPoS installations completed without a hitch or single failure
Positive feedback from all SA Brain teams
Enhancement of the customer journey
This is the customer data icon
Staff have the tools they need to deliver a fantastic experience to customers
A smooth and successful transition to a new technology provider

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

CDG future-proofs business with switch to Zonal EPoS

Introducing Casual Dining Group

One of the UK’s largest independent restaurant companies

Brands include Bella Italia, Café Rouge, La Tasca and Las Iguanas

260 sites across the country

Locations include leisure parks, shopping centres, airports and high streets

Serving over 20 million meals each year

“With a commitment to creating fantastic and memorable customer experiences, and recognising the growing importance of technology, we are keen to be at the forefront of technological innovation. We needed a solution that would future proof our business, give us new tools to engage with our customers, whilst providing robust management information.”
CDG

The business challenge

On the back of a seismic period of change, Casual Dining Group, which operates some of the UK’s favourite dining brands including Bella Italia, Cafe Rouge and Las Iguanas, recognised an opportunity to review and upgrade its current EPoS provision across the full restaurant estate.

Significant period of change revealed a need to review and upgrade their EPoS system

Were looking for a best-in-class, cutting-edge solution to future-proof the business

Needed a restaurant EPoS solution that could deliver real-time insights to its operators

“In the past two years, the business has been transformed. We’ve expanded significantly, investing in our existing restaurants, opening new sites and acquiring two businesses. As a result of this ambitious expansion, we chose Zonal to affect a step-change, providing us with a best-in-class solution and real-time management information on performance across our restaurants.”
CDG

The solution

Following an extensive procurement process and evaluation, Casual Dining Group selected Zonal to provide its entire solution. This included EPoS software used in over 16,000 hospitality businesses throughout the UK.

  • Award-winning EPoS solution rolled out to full estate
  • Pilot programme completed before rolling out to full portfolio
  • Best-in-class technology providing robust, real-time management information across the entire estate

Results

Zonal’s EPoS solution for restaurants provides CDG with real-time management information on performance across their entire estate, enabling them to plan effectively and make improvements that enhance the overall customer experience.

Head office teams have total visibility over how the estate is performing
This is the integration icon
Complete control over their business
Robust data and insights enable management to enhance the overall customer experience

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

Newcastle United FC victorious with new tech solution

Introducing Newcastle United Football Club

One of the UK’s oldest football clubs dating back to 1892

St James’ Park has a seating capacity of 52,388

Eighth largest football stadium in England

Host to other large events including World Cup Rugby and music concerts

This is a calendar icon

Sodexo responsible for food and event management service

“Using contactless payment is a great way to reduce queues and improve speed of service and we are seeing a growth in demand for automated payments. For example, almost half of the 12,219 cashless transactions during our three World Rugby Cup fixtures, were contactless.”
Claire Appleby, Commercial Manager, Sodexo

The business challenge

Due to the vast crowds of people attending the events at St James’ Park, Sodexo, Newcastle United’s food and events service provider, needed to be able to respond to customer demand as it occurred.

No live business intelligence showing customer demand hotpots on the ground at peak times

No insight into the behaviours adopted by fans and guests

Wanted to tailor rewards and promotions to customers

“The Zonal team is extremely knowledgeable and is able to serve up solutions that meet our very specific needs.  They are always on hand to offer support and are very much part of our team”
Claire Appleby, Commercial Manager, Sodexo

The solution

The EPoS solution implemented at St James’ Park includes an integrated payment system, with integrated Chip & Pin and contactless functionality as well as a Loyalty system to enable them to understand their customers’ behaviours.

“Zonal’s EPoS technology has revolutionised the service we offer fans and corporate guests, by giving us valuable live data so that we can respond to specific needs as they arise in the ground.  For example, we can move staff around the ground to peak areas and shift stock items, such as hot dogs, if they’re proving more popular on a particular station.”
Claire Appleby, Commercial Manager, Sodexo

Results

Zonal’s technology solution for football stadia has provided Sodexo and Newcastle United Football Club with valuable live data feeds of activity hotpots during events through the EPoS system as well as valuable insight into the preferences and behaviours of fans and event goers through their Loyalty scheme.

Live data feeds from the EPoS system gives them the ability to provide a responsive service for customers
This is the integration icon
Integrated chip and pin and contactless payment speeds up service
Ability to tailor customer rewards according to customer preferences and behaviours

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

Ambassador Theatre Group takes a bow with Zonal tech

Introducing Ambassador Theatre Group (ATG)

Founded in 1992

The UK’s largest theatre owner and operator

Operates more than 50 venues across the UK, the US and Germany

Portfolio includes historic West End theatres such as the Duke of York’s, Harold Pinter, Piccadilly, Savoy, the Apollo Victoria and the Lyceum

“Our sales activity peaks dramatically in the hour before a show and during the interval when staff can serve several hundred drinks in a very short amount of time, so they need to be well-trained to cope with these bursts of intense sales activity”
Colin Chester, Buying Manager, ATG

The business challenge

With more than eight million customers passing through its doors every year, ATG was looking for ways to use point of sale technology to speed up sales in its bars and restaurants, to reduce queues before performances and during intervals, and improve their customer experiences. They also wanted to upgrade their financial planning and stock taking technology and take back full control of stock taking for all their bars and restaurants.

Another of ATG’s key requirements was to find a simple way to raise purchase orders for new stock electronically and replace the inefficient and unreliable paper forms theatre managers had to fill in by hand.

Drive more profit from every visitor

Control the huge quantities of sales data it generates daily

Paper-only purchase order forms were filled in by hand

External suppliers were paid to carry out stock checks

“A major benefit of Zonal’s approach to training was that staff and managers had lots of opportunities to practice using every function of the technology with experienced trainers on hand to guide us through every eventuality.”
Colin Chester, Buying Manager, ATG
This is a Zonal EPoS system

The solution

ATG adopted Zonal’s EPoS technology, EPoS hardware with chip and pin devices, as well as an integrated purchase-to-pay solution across its box offices, bars and restaurants. ATG also invested in a bespoke training programme for each venue, which included a two-day management course, intensive live support on the day of installation and practical assistance for the first stock-take.

  • A customised training and support programme was developed for each venue
  • A new purchase-to-pay system with electronic ordering
  • EPoS technology allowing staff to clearly identify drinks that have been pre-ordered
  • Reporting providing intelligence on interval drinks performance by venue

“Adopting Zonal’s technology has enabled us to take greater control of our business than ever before and made it possible for us to view our company in a completely new way, based on clear facts that are easy to gather”
Colin Chester, Buying Manager, ATG

Results

By implementing Zonal’s EPoS technology for theatres and investing in a thorough programme of staff training, ATG has significantly reduced interval congestion and increased the volume of sales. Their new purchase ordering system makes it much easier for their accounts team to process orders and means prices are always consistent and up-to-date. After a successful implementation, ATG is now trialling an integrated loyalty card system to gather information about customer buying behaviours.

Bespoke training has ensured staff have a thorough understanding of the system and the knowledge they need to train new members of staff.
This is the integration icon
Venue managers can now create electronic orders for supplies
Increased sales during intervals
This is the customer data icon
A reduction in queues at the bar has improved the overall customer experience
Reports on interval drinks performance by venue are used to design initiatives to improve performance across all venues.
“Using the system’s sales reports, we can now see how each of our venues is performing at any time, and that is extremely important for us, particularly as we grow, to ensure we support every part of the group in the most productive ways. The intelligence we receive from the system at the end of every day, week and month is being used to inform our plans and helping us to develop new and effective ways of working and marketing ourselves.”
Colin Chester, Buying Manager, ATG

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

The Restaurant Group boosts revenue with click and collect

Introducing The Restaurant Group

Operates more than 650 restaurants and pubs across the UK

Major brands including Frankie and Benny’s, Chiquito, and Garfunkel’s

Operates a concessions business which trades in more than 70 outlets across 30 brands

Multiple award winners for innovation

The business challenge

The Restaurant Group wanted to give their customers choice and convenience through an integrated click and collect solution that did not put extra burden on venues.

“EPoS integration is the key to click and collect success. It means we can manage the flow of orders we receive, and seamlessly process each with the minimum of fuss.”
Nick Shelmerdine, Director of Operational Excellence, The Restaurant Group
This is Zonal's click and collect solution

The solution

Zonal worked with The Restaurant Group’s internal web team to develop a unique, fully EPoS-integrated click and collect solution with a bespoke user interface and user journey.

  • Menus are updated in real-time; reducing risk of disappointing customers if dishes are unavailable
  • Venues can limit the amount of orders they accept at any given time, easing the strain on kitchen staff
  • Future orders are stored in the system and only processed when it’s time for food to be prepared
  • EPoS integration means no rekeying is needed

“Customer convenience is a crucial component of our click and collect service. Diners can securely order and pay for the food they want, when they want it, without putting any additional strain on our kitchen staff.”
Nick Shelmerdine, Director of Operational Excellence, The Restaurant Group

Results

Click and collect has proved immensely popular with customers, and The Restaurant Group has since launched Click and Collect for sister brand Coast to Coast.

Now launched across 97 Chiquito and more than 200 Frankie and Benny’s sites
This is the integration icon
Operators control how many orders are taken during certain times
This is a clock icon
Real-time, site-level menu pricing and availability

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

PizzaExpress increases bookings with 24-hour phone booking system

Introducing Pizza Express

PizzaExpress is one of the leading casual dining operators in the UK & Ireland

More than 490 restaurants

First restaurant opened in Wardour St, London, in 1965

More than 100 international sites trading from 14 different territories

“In the hospitality industry, it is important to make sure all channels have the same availability, so a premium service is available no matter how the customer would like to book”
Siobhán Fagan, IT Director, PizzaExpress

The business challenge

PizzaExpress wanted to give customers a simple and seamless booking experience. The existing system was a mixture of separate online and telephone reservations, with staff required to pick up phone reservations and manually input the details. Without an integrated booking system, the chain also had limited customer data and so found it difficult to offer personalised messages and experiences.

Separate phone and online reservations

Staff had to manually input reservation details

Limited customer data due to lack of integration

Difficulty in offering personalised communications

This is the telephone booking system for Pizza Express

The solution

To make it easy for their customers to make reservations 24/7 by phone or online, PizzaExpress chose Zonal’s integrated Bookings by Phone solution.

  • Telephone reservations are processed through an automated system
  • Customers have a choice of how to book
  • Bookings can be made for any restaurant by phone or online 24 hours a day
  • EPoS integration allows PizzaExpress to track the entire customer journey

“Significant, intelligence-led customer insights enable us to further improve the customer experience.”
Siobhán Fagan, IT Director, PizzaExpress

Results

PizzaExpress has seen an increase in bookings since launching the new 24/7 phone reservation system with no reservation requests slipping through the net due to unanswered phone calls. Staff no longer have to drop what they are doing to pick up the phones, and can focus on delivering great service.

This is the integration icon
Online and phone reservations are fully integrated into one system
Data integration gives greater insights into each customer’s journey and preferences
Ability to analyse the customer journey, from booking to ordering a meal and paying the bill
This is the customer data icon
4. Greater data around customer behaviour enables more personalised, one-to-one messaging

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

EPoS rollout is smooth sailing for Stonegate

Introducing Stonegate

Established in 2010

The largest privately held managed pub operator in the UK

12,000 employees

772 pubs and bars

Brands include Slug & Lettuce, Walkabout and Yates

“We were looking for a partner that was able to implement a new system quickly and effectively with minimal impact on our dynamic business and training was key.”
Dave Ross, Chief Financial Officer, Stonegate

The business challenge

Stonegate was looking for a new EPoS system that fully integrated into its existing Loyalty scheme and sought a provider that could install and roll out the technology as quickly as possible with minimal disruption to the business.

Needed EPoS software that integrated into Loyalty scheme

Wanted a quick, pain-free rollout across the entire estate

Required no disruption to the business

Required peace of mind from comprehensive training provider

The solution

Zonal’s EPoS solution was installed into Stonegate’s existing terminals, together with the introduction of Zonal’s system in both back and head office and the complete integration of the Stonegate’s loyalty scheme and app.

  • The ambitious rollout programme included a 40 site trial
  • A rapid implementation phase converting 60+ sites per week
  • To ensure all sites were installed and ready for trading, Zonal hosted bespoke training sessions prior to going live
  • Zonal provided onsite support on the day of switchover

“This was a major investment for us, which required minimum disruption to the business. Having a Zonal representative on site on day one was extremely important to make sure that the pub could continue to trade and that the team were supported through this important change. The Zonal helpline was key to ensuring our team had the right back-up and support”
Dave Ross, Chief Financial Officer, Stonegate

Results

Zonal’s unique approach to training and support throughout the installation and rollout process gave Stonegate confidence and peace of mind that the switchover to Zonal technology would be completed as quickly as possible.

This is a clock icon
Rollout to all sites completed in 3 months
Staff can spend less time back-of-house dealing with admin, and more time front-of-house looking after customers.
Full support provided throughout the rollout process
Onsite support provided on go-live day

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

McManus Pub Company evolves from tech dinosaur to cutting-edge operator

Introducing McManus Pubs

Founded in over 40 years ago

Operates 17 venues across Northampton, Middlesex and Leigh-on-Sea

Offer a diverse range of venues, from wet-led pubs to snooker clubs

Pubs are bursting with character, real ale and great pub food

“We’ve gone from an old till and spreadsheet system to a modern day, integrated system. It’s made a fundamental difference in improving our business. Overnight it’s changed the way we do business.”
Chris Wright, Financial & Commercial Director, McManus Pub Company

The business challenge

McManus were using outdated systems that relied on a lot of manual tasks and Excel spreadsheets. This meant that core tasks took much longer than necessary.

Bookings were being manually added to a spreadsheet

McManus wanted greater access to business data to enable them to make more informed strategic commercial decisions

Stock taking was a slow, laborious effort

“I don’t want a portfolio of systems that don’t talk to each other. I want a frictionless system, where communication flows like a river, no dams, no obstacles. And Zonal is the bedrock of that.”
Chris Wright, Financial & Commercial Director, McManus Pub Company
This is Zonal's loyalty solution for McManus Pubs

The solution

McManus Pub Company chose Zonal as its new technology partner, with Zonal’s Aztec EPoS system at the heart of operations. Acquire, Zonal’s integrated purchase to pay solution that gives end-to-end, real-time visibility over every aspect of stock management, was also implemented across the business. By partnering with Zonal, McManus benefits from:

  • A powerful EPoS that integrates with other existing systems
  • Insightful reporting and business analytics
  • Quick and convenient ordering from tables
  • A centralised, cloud-based reservations diary, giving customers the ability to book quickly 24/7 from any connected device
  • An integrated stock and order solution
  • Complete control and visibility over ordering requirements and status
  • Automated reconciliation between goods in and stock levels

“The future for us is exploring modules around the EPoS system further. Now we have the bedrock and it’s part of our infrastructure we can extract the value out of it. One of our shareholders says it’s like driving a Porsche – we know there’s a lot more under the hood, now it’s time to get out of 1st gear!”
Chris Wright, Financial & Commercial Director, McManus Pub Company

Results

Upgrading to Zonal has given McManus a huge range of benefits across every level of the business.

Local managers now work more efficiently, only needing to input information into the systems once
This is a clock icon
Staff can spend less time back-of-house dealing with admin, and more time front-of-house looking after customers.
Smooth professional booking due to a centralised diary and bookings kept in real time
90%
of wet and dry purchases now processed through Acquire, reducing waste and optimising order process time

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.

LGH Hotels Management improves speed and consistency of customer service with upgrade to Zonal

Introducing LGH Hotels Management

Founded in 2018

Brands include Crowne Plaza, Holiday Inn, Hilton and Hallmark Hotels

Operates 55 hotels across the UK

Focus on delivering exceptional guest experiences and strong investor returns

“Customers look for speed and consistency. Expectations around timing and delivery that we see on the high street are now the same in hotels, and Zonal certainly helps us deliver both.”
David Morgan, Operations Director, LGH

The business challenge

LGH needed to update its point of sale systems across 21 hotels, as the current solution had reached end-of-life. Challenges interacting with their existing provider led them to look at alternative solutions.

LGH wanted a tech partner that could deliver outstanding service

They wanted to ditch the old-fashioned pen and order pad

They wanted to deliver the ‘grab and go’ experience

“It was a real partnership. We worked together to get it right, nothing was too much. They’re good people. They’re decent folk, and that’s important.”
David Morgan, Operations Director, LGH
This is a Zonal EPoS till

The solution

After a thorough search, LGH selected Zonal’s Aztec EPoS system and additional connected solutions. LGH rolled out Zonal’s EPoS and iServe handheld ordering devices, which allow front-of-house staff to send orders directly through to the kitchen. By partnering with Zonal, LGH benefits from:

  • A robust, future-proofed EPoS that integrates with other existing systems, including their PMS Opera
  • Powerful reporting and business analytics
  • Quick and convenient ordering from tables
  • The ability to give guests the speedy experience they expect
  • A comprehensive service package to minimise downtime
  • Superior customer support 365 days of the year

“iServe has been very well received; it’s very user friendly. People are expert users after just 20 minutes, there’s no need for the two-week training courses that we used to have to give staff with new technology!”
David Morgan, Operations Director, LGH

Results

Upgrading to Zonal has given LGH a reliable, powerful EPoS that’s purpose built for the hospitality industry. The roll-out of iServe has also given staff the ability to delight guests with quick, seamless service.

Quick, seamless service that delights customers
Orders sent straight to the kitchen automatically
This is a clock icon
Intuitive solutions have reduced time spent training staff
A solid partnership to support future growth for LGH
“The service of the engineers is great. And they carry spares in their vehicles, which helps to avoid any expensive downtime – and most companies don’t do that. You need continuity, we don’t have big teams internally waiting around to do that, so it’s key.”
David Morgan, Operations Director, LGH

Featured solutions

Get in touch

Chat with our sales team to learn about how Zonal products could benefit you.