Roseacre Pub Co joins up operations and lays the foundations for growth with Zonal’s EPoS
Introducing Roseacre Pub Company
Collection of 9 pubs across the midlands
Premium pubs and restaurants serving high quality food and drink
Founded in 2014
Celebrating 10th anniversary in 2024
“When we were looking for a new till provider, we were looking for a POS provider that had everything under one umbrella. We were looking for slick POS tills that could support with high volume, integrated card machines, a cash management system, e-commerce improvement and CRM data collection systems”Ash Gartshore, Owner, Roseacre Pub Company
The business challenge
With an aim of delivering an excellent food and drink offering, accompanied by friendly, caring service across their collection of 9 pubs, the Roseacre Pub Company team sought out a technology partner that could help them achieve this consistently across each of their pubs, and deliver the best value to their customers.
The business was also experiencing a period of growth, with more pubs coming into the fold and plans for additional sites across the next few years, meaning choosing a provider that could support them as they scaled, easily incorporating new sites into the estate was vital.
The Roseacre team were also looking for a provider that could offer multiple connected systems under one umbrella to help them better join up operations, streamline cash management, consolidate reporting and better understand their customers across their entire estate to reduce admin and drive revenue.
“Zonal is so easy to use on a day-to-day basis, and the back office platform is really intuitive to use. It actually allows sites to be more independent, and there’s other members of the head office team now who can support day-to-day. It’s really empowered them to progress their careers.”Andy Griffin, Head of Systems, Roseacre Pub Company
The solution
With these criteria in mind, the team at Roseacre Pub Company did their research and chose Zonal as their technology provider, working together to complete a phased implementation across their 9 pubs, managed carefully by our dedicated onboarding team.
Since making the switch day-to-day operations have been simplified across Roseacre’s estate of pubs – especially in relation to cashing up. Detailed, real-time reporting is available across the business to help resolve any queries that may arise, giving the team the tools to dig into the detail easily and make more effective decisions, quicker.
Utilising the data collected in their EPoS, the Roseacre team are also able to refine elements of their offering to drive additional revenue; analysing individual performance of products and ingredients, as well as products that are commonly purchased alongside these dishes, allowing them to tweak their menus and recommend upsells throughout the ordering journey.
Having intuitive, easy-to-use technology in place has allowed different sites within the business to operate more independently, as well as enabled more members of their head office team to progress their careers and upskill by supporting in more areas of the day-to-day operations of their pubs.
- Industry-leading EPoS for pubs, complete with a powerful stock management solution as standard
- Zonal’s online guest ordering solution Order & Pay, fully integrated with our EPoS, enabling customers to order and pay for food and drink from the comfort of their own table
“It’s important to me that Roseacre always grows, but growth doesn’t always mean more sites. It means growth in technology, growth in engagement and growth in our people. There will be more sites in 2024 and 2025, and I look forward to working closely with Zonal to support that growth.”Ash Gartshore, Owner, Roseacre Pub Company
Results
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Shorefield Holidays reduces inventory management costs and boosts guest experiences with connected tech from Zonal
Introducing Shorefield Holidays
Family-run business
Established 1958
Award-winning holiday park operator
Collection of 9 parks across Dorset & Hampshire
“While we were looking for a new technology solution, we were looking for something that would be more integrated across the board, a cost saving for us as a business, and be able to take us to the next step.”Ryan Swatridge, Group Entertainments Manager, Shorefield Holidays
The business challenge
With a drive to deliver unforgettable experiences for their guests, owners and residents; as well as to join up their technology across their parks to deliver better integration and facilitate cost savings, Shorefield Holidays began the search for a technology partner that could help take them to the next level.
They needed a technology partner that would help them grow and expand, as well as deliver live, day-to-day insight over areas such as stock levels to enable more effective decision-making, something they were lacking at the time. The Shorefield team also wanted to be able to better understand their guests, including spending patterns, so technology that provided easy-to-digest and detailed reporting on how guests were engaging with the business was vital.
The system needed to be hospitality-dedicated, and ultimately make life easier for their guests and staff.
“Technology is a huge part of our business, from the iServes to the app, the loyalty, we massively embraced what Zonal brought to us. We’re just looking at different ways we can bring technology to what we do, we even have robots in our restaurant that will serve you your dinner.”Ryan Swatridge, Group Entertainments Manager, Shorefield Holidays
The solution
With a set of requirements and criteria in mind, the Shorefield team began researching different technology suppliers, as well as what their competitors were doing, and as a result chose to work with Zonal to implement a suite of connected hospitality technology across their parks to meet their business’s objectives.
With Zonal’s industry-leading EPoS at the core of their restaurants, the Shorefield team have since benefitted from real-time, accurate stock monitoring via Zonal’s built-in stock management module, enabling them to reduce costs on external stock counts. Zonal’s handheld EPoS ordering solution for staff, iServe, was also implemented, enabling staff to take orders at the tableside and automatically sending these through for fulfilment helping to improve guest experiences through speedier service and eliminating any room for errors, whilst providing significant time savings for staff by removing the need for orders to be re-keyed.
Alongside Zonal’s EPoS, the Shorefield team also chose to implement our purchase-to-pay inventory management solution, Acquire. With an end-to-end purchasing platform in place, fully integrated with their EPoS, the team have transformed their inventory management, enabling them to manage all of their suppliers and purchasing in one central platform, as well as reducing staff overhead by eliminating the need for their team to spend hours logging delivery notes and invoices.
“The difference is night and day; the money it’s saving us in not running multiple different platforms, and time it’s saving the team, and the fact that it’s just modernised us as a business.”Chris Weymouth, Assistant Complex Manager – Oakdene Forest Park, Shorefield Holidays
To further enhance their guest experience, Shorefield implemented Zonal’s Order & Pay app across their estate of holiday parks. Zonal worked with both the Shorefield operations and marketing teams to develop their app into exactly what they wanted it to be, including delivery to location functionality to enable guests to place orders for delivery to their accommodation – providing guests with convenience and flexibility.
All the functionality is backed up by Zonal’s robust suite of reporting. With Zonal’s integrated tech in place, the Shorefield team are able to drill down into more detail than ever, including a granular view of GP margins for every recipe item, helping them to expose any inefficiencies or fluctuations, and react accordingly.
- Industry-leading EPoS for holiday parks, complete with a robust stock management solution and real-time data capture
- Handheld ordering devices for staff to speed up service times and reduce room for error
- A fully-integrated purchase-to-pay solution, enabling the Shorefield team to centralise purchasing and supplier management, reducing costs and saving staff time
- A branded, feature-rich customer app, fully-integrated with their EPoS, to give guests more control over their dining experience during their stay, complete with deliver to location functionality to enable delivery straight to their cabins
- Robust, detailed reporting across their entire technology ecosystem, providing the necessary insight to help the Shorefield team to make more effective decisions
“You can see on the sales and profitability reports the GP margins for every recipe item, which means you can really expose any small problems you’re having with the fluctuation of figures. It gives you the ability to push that GP as much as you can.”Chris Weymouth, Assistant Complex Manager – Oakdene Forest Park, Shorefield Holidays
Results
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North Brewing Company overhauls front and back-of-house operations with Zonal's tech stack
Introducing North Brewing Company
First site, North Bar, opened in 1997
Acknowledged as the first craft beer bar in the UK
The brewery, North Brewing Company, opened in 2015
11 pubs and bars in the north of England and one in Treviso, Italy
“The reason we needed to look for a new technology solution was just due to the mounting challenges that our industry faces at the moment.”Matt Gladman, Head of Systems & Continuous Improvement, North Brewing Company
The business challenge
Faced with an existing system that was unreliable and failing to meet the requirements of their expanding business, as well as the mounting challenges caused by the ongoing cost-of-living crisis, North Brewing Company sought out a new technology partner to help streamline operations across their collection of taprooms and bars.
The North Brewing team knew they needed an established, fit-for-purpose system that already met their requirements without needing to wait for additional functionality to be implemented. The team also wanted a system that would provide them with robust, accurate data that would enable them to quickly and effectively make decisions and respond to trends.
Amidst a difficult trading environment, the team also wanted greater control over their stock management, helping to both save their teams time, as well as reduce costs and protect their GPs at each site.
Dedicated support was also key for the team at North Brewing, with their incumbent system frequently experiencing crashes and no available support to help, leading to trading downtime and sub-optimal experiences for their customers.
“If there are any operators out there that think they might not be big enough to switch to Zonal, I would say don’t be put off by the big names. Our experience was that Zonal tailored a package that was built just for us, was really specific to us, and was designed around our needs and our drive for great hospitality.”Matt Gladman, Head of Systems & Continuous Improvement, North Brewing Company
The solution
Aware of Zonal’s pedigree in the sector, the North Brewing team worked closely with the Zonal team to put together a package of connected solutions that would elevate their operations and deliver outstanding guest experiences across the business. Zonal’s extensive experience with multi-site estate rollouts meant that upgrading their system was a smooth process, with our dedicated onboarding teams supporting every step of the way, including on-site support on go-live day, resulting in minimal disruption to trading and a smooth transition for staff. The North Brewing team also benefit from unlimited ongoing access to Zonal’s industry-leading, UK-based support, meaning our team are always on hand to keep their sites up and running when needed.
By implementing a range of fully-integrated Zonal solutions, the team have also been able to streamline their operational processes and the way they serve their guests. Zonal’s handheld iServe ordering devices enable North Brewing’s teams to easily take guests’ orders at the tableside and send them through to the bar without the need for any re-keying; and their inventory management has been transformed with more efficient and accurate stock control facilitated by Zonal’s Mobile Stocks solution – providing significant time savings, as well as cutting down on paper usage.
Zonal’s ecosystem of technology also provides the team with centralised, real-time data and reporting, enabling North Brewing to quickly and easily analyse trends from across the business, resulting in more informed decision making to help drive the business forwards.
Since implementing Zonal’s technology across their estate, North Brewing have benefitted from:
- An established, fit-for-purpose enterprise EPoS solution, enabling greater control at both head office and site level
- Robust, feature-rich stock management solution included as standard – no extra costs or hidden functionality
- Handheld ordering devices for staff with no re-keying required, speeding up service times and reducing mistakes
- Mobile Stock management solution, fully integrated with the EPoS stock solution, eliminating the need for printed count sheets and manual count entries
- Centralised, real-time reporting, enabling North Brewing to better track and act upon trends from across the business
- Full integrations to Airship & Toggle, enabling them to track customer loyalty and drive additional revenue
“The customer support from Zonal has been fantastic, not only did we have everyone on-hand on the day, but after the installations we’ve been able to get in touch with people from head office. The helpline is so useful.”Stacey Godward, General Manager: North Taproom – Sovereign Street, North Brewing Company
Results
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Provenance Inns transforms guest experiences and operations with Zonal's High Level PMS
Introducing The Provenance Collection
Founded in 2010
9 distinctive venues across North Yorkshire
Ranging from village pubs and inns to 25-room boutique hotels and private shooting lodges
Emphasis on locally sourced, fresh produce
“We wanted something user-friendly with a good support network and ultimately the ability to manage remotely. With the head-office function, we can set pricing, analyse sales data and manage everything back-of-house centrally.”Chris Cartledge, Former Head of Operations, Provenance Collection
The business challenge
With a commitment to excellence in customer service, accessibility, and the delivery of exceptional value to their guests and community, the Provenance team needed a solution that could replace three separate systems to manage their accommodation operating across all nine sites.
It became evident that they required a versatile and robust PMS that could meet their needs, including the provision of reliable data, the standardisation of pricing structures across all nine of their diverse venues, the centralisation of essential data, and the simplification of user management processes.
A strong support element was also a must for the Provenance team, as was the ability to manage the system remotely, enabling their head office team to manage pricing, access detailed reporting on sales performance and control back-of-house operations.
By embracing Zonal’s High-Level Property Management System, Provenance aimed to streamline their operations, ensuring that they could consistently deliver top-tier experiences to their guests.
“Having a fully integrated tech stack is really useful, it helps us share data across different departments within the business, but more importantly, allows us to move that data towards marketing and attracting new guests.”Chris Cartledge, Former Head of Operations, Provenance Collection
The solution
As an established Zonal EPoS customer, the adoption of Zonal’s PMS solution, High Level, was a straightforward and seamless process for the Provenance Collection, with support from the HLS team throughout the transition resulting in a smooth rollout with no issues for their front-of-house staff. The integration of Zonal’s High Level PMS with their existing Zonal EPoS system and Airship CRM allowed them to easily capture and utilise data centrally, enabling them to deliver more effective, targeted marketing to their guests.
This transition enabled them to overcome the complexities that can arise with multiple and diverse venues to manage, providing them with a unified and efficient approach to property management, pricing, and user administration across their expanding estate.
With their integrated suite of solutions now in place, the Provenance team has benefitted from centralised reporting across the entire business, enabling them to forecast, budget, and identify data trends for smarter decision making.
The Provenance Collection now benefit from:
- A powerful integrated EPoS system with robust reporting functionality utilised across their entire estate
- A fully integrated PMS with reporting used to manage accommodation across nine venues
- A scalable and user-friendly solution
- Detailed reporting and analytics that can be shared easily with key stakeholders within the business
- A fully integrated hospitality CRM that enables greater usage of customer data to drive more effective digital marketing campaigns. Data is collated centrally from EPoS, PMS, Bookings, and even guest WiFi.
- Full access to dedicated support, available 7 days a week, 365 days a year, 8am – 12pm
“The ability to share data across all of our sites and use it centrally was important to us. We have the full suite of Zonal products, we have been users of Zonal’s EPoS system and Airship for several years now, implementing HLS has really tied the whole piece together.”Chris Cartledge, Former Head of Operations, Provenance Collection
Results
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Malhotra Group harnesses data to create a seamless guest and booking experience
Introducing the Malhotra Group
Family-run business founded in 1991
Impressive portfolio spanning leisure, care services and property
7 leisure sites including a 4* boutique hotel, backpackers’ hostel, restaurants and pubs
Each site has its own unique brand
“People don’t want to input their details every single time they make a booking. They want to be remembered and you get this when booking through an app or online.”Marcella Swindell, Group Hotels Operation Manager, Malhotra Group
The business challenge
Having worked with Zonal for several years, when it came to opening their latest hotel in May 2021, the Malhotra team didn’t consider any other solutions than Zonal’s EPoS and Property Management System to power this new venue.
With an objective to ensure they were delivering the same exceptional experiences in this new site as with the rest of their portfolio, as well as to drive bookings and revenue, the team knew they needed accurate, reliable data to build a picture of how the business was performing across the entire portfolio, as well as track customer spend across all aspects of the hotel whilst having greater control over room rates.
“The data we acquire from our technology is essential. We use this data to help set our rates for the week, the month and the following year! Through Zonal’s reporting tools, we can easily see how the business if performing and look to change our rates based on whether we need to drive occupancy, room rates or both.”Marcella Swindell, Group Hotels Operation Manager, Malhotra Group
The solution
As an existing Zonal customer, the implementation of Zonal’s scalable EPoS, PMS and Loyalty solutions into Malhotra’s newest venue was a simple process for the Group.
With this integrated suite of solutions in place, the Malhotra team have since benefitted from streamlined processes across all aspects of the hotel’s operations, offering significant time savings for staff and enabling them to deliver seamless experiences for guests.
Zonal’s PMS enables the team to easily oversee and update booking rates and room availability, and with a full integration with their Zonal EPoS the team can also charge any transactions from guests to their room, providing convenience and flexibility.
The fully-integrated digital Loyalty platform has also enabled Malhotra to make it easier for guests to accrue and redeem points from their loyalty scheme regardless of which venue they’re in, including F&B facilities, creating seamless journeys for their guests that drive additional spend and keep guests coming back for more.
- A powerful and integrated EPoS system with robust reporting functionality used in all three hotel restaurants
- A fully integrated property management solution with reporting used across their three hotels, including channel manager tools, fully integrated with third-party sites
- A digital loyalty platform to reward loyal guests and encourage repeat visits
- A scalable solution which is simple to implement and integrate into a growing business.
“The support we get from the EPoS and PMS teams makes the partnership worthwhile.”Marcella Swindell, Group Hotels Operation Manager, Malhotra Group
Results
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The Cross Inn boosts operational efficiency with Zonal’s EPoS rental solution
Introducing The Cross Inn
Traditional village pub serving real ales
Independent pub located in Paxton, Berwickshire
Restaurant offering pub classics and daily specials
Focus on locally sourced, fresh produce
“Our existing system just wasn’t up to scratch, lacking in functionality and reliability, sometimes it was a struggle just to pick up a report, and with the amount of extra costs involved it really started to add up.”Daniel Norris, The Cross Inn
The business challenge
Facing recurring operational challenges and insufficient support from an existing supplier, The Cross Inn began looking for a new EPoS provider that would provide a reliable solution to sit at the heart of the business. The team were also keen to access detailed reports to help them identify opportunities to save time and improve efficiencies, so a robust reporting function was a necessity.
- Regular problems with handheld ordering devices not functioning
- Service issues meant accessing reports was consistently difficult
- Lack of support function from existing provider meant the team were regularly left to work things out on their own
- Original ‘cost-effective’ solution worked out to be expensive due to the amount of problems
“Our staff found it incredibly easy to pick up the system, and training has been an easy process for any new starters!”Daniel Norris, The Cross Inn
The solution
Aware of Zonal’s pedigree within the sector, and with the desire for a reliable, established system, The Cross Inn team chose to use Zonal’s POS Essentials for Independents rental package for a fixed monthly fee. The Cross Inn also implemented Zonal’s Table Management solution, offering the team complete control over their capacity and floorplan. With time being a precious commodity in today’s trading environment, access to a dedicated support function has saved the team hours every week from attempting to resolve issues on their own, as well as a detailed stock reporting function removing a lot of the tedium from their stock management process. Since implementing Zonal’s solutions in the pub, the team have benefitted from:
- A reliable, feature-rich EPoS solution with a strong back-office function and simple user experience for front-of-house staff
- Fully integrated handheld ordering devices, automatically sending processed orders to the POS without the need for further staff input
- Access to detailed reporting functionality
- Time and cash savings from a robust stock management module – included as standard with Zonal’s EPoS
- A real-time, detailed overview of the restaurant’s floor plan with Table Management
- Tighter cash control and time savings with the employee time and attendance module easing the burden of managing staff rotas
- A smooth onboarding and roll-out process facilitated by Zonal’s dedicated small business team and an expert project manager
- Full access to dedicated support, available 7 days a week, 365 days a year, 8am – 12pm
“The reporting functionality is incredibly useful for us, giving us detailed insight into how the business works which, as a small business, is vital.”Daniel Norris, The Cross Inn
Results
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Oakman Group achieves a ‘high level’ view of their service offering with Zonal’s PMS
Introducing the Oakman Group
Award-winning Pub & Hotel operator
41 properties in England, many Grade 2 listed
Voted one of the Top 25 best companies to work for in the UK
Champions of supporting charities and local communities via their Heart of Oak initiative
“What is key, is having the same tech stack in all the properties. This means that our Head Office has the ability to dial in and support the teams, but also means we have centralised reporting.”Sales & Revenue Manager, Oakman Group
The business challenge
As consumers continue to drive demand for innovative tools that enable them to curate their own accommodation and dining experiences, hoteliers are relying more and more on technology to deliver the faster, seamless experience that guests expect, at every stage of their journey.
As a company that prides itself on delivering top-quality hospitality and service to its guests, the Oakman Group is continuously looking for ways to enhance the guest experience, and were keen to implement a tech solution that was intuitive and efficient, allowing team members to focus on serving guests. The business was also going through a phase of expansion, acquiring new sites, and with many of their pub sites offering overnight accommodation too, they needed a Property Management System (PMS) that could be implemented seamlessly across the whole business, whilst still allowing them to provide the same consistent exceptional service in any newly opened sites.
“We use the Zonal products to allow us to capture guest data and track how our guests are interacting with our business. The integration between the platforms that the guest uses along that journey is key.”Sales & Revenue Manager, Oakman Group
The solution
As an existing Zonal EPoS customer, Zonal’s innovative cloud-based PMS, High Level, was an easy add-on for the Oakman Group, as the Property Management System was already fully integrated into the group’s existing EPoS.
Having a fully integrated system allowed them to manage both their pub and accommodation offering across all sites in one portal, sharing all data between systems, creating a seamless guest journey. This in turn allowed for better reporting, centralised rate and revenue management and an increase in productivity, enabling them to make vital changes on a group level instead of repeating the same task multiple times.
- Fully integrated system with existing EPoS, that allows them to manage both their pub and accommodation offering in one portal, with real-time visibility
- A hotel PMS system that reports on all key metrics, across as many properties as needed
- The Property Management System’s modern design makes it easy to use, which in turn means minimal staff training and quicker roll-outs
- Centralised rate and revenue management – ability to manage rates from one location, very helpful for group level sites
- Fully mobile and contactless check-in/check-out option
- 2-way, real time integration to over 200 booking channels
- In-depth reporting across the group
High Level provides the Oakman Group with a scalable solution, designed with groups in mind. With minimal set up fees for new sites opening, and the opportunity to manage their business operations from one central location, the solution is able to support their ambitious growth plans.
“A product that works for you, does what you want it to do, and is a really good tech solution, such as High Level, helps you achieve your business goals, which is vital.”Sales & Revenue Manager, Oakman Group
Results
By Implementing Zonal’s High Level PMS, the Oakman Group now have access to an unrivalled suite of guest experience and revenue management solutions for their business, allowing them to have more visibility and control over their entire estate. With seamless integrations into Zonal’s wider technology eco-system, the Oakman Group now have all the data they need to make smart decisions and fewer mistakes, meaning that their streamlined approach enables guests to receive the faster, seamless service they expect.
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The Pityme Inn saves time and money with an integrated tech toolkit
Introducing The Pityme Inn
St Austell Brewery licensees
One of four managed sites, based in Cornwall
Winners of the BII’s Licensee of the Year Award 2021
Pub and restaurant with 4 B&B rooms and apartments
3 large outside areas, including covered dining pods
“As we’ve grown, we wanted a more centralised view of the business. We’re now able to access the most up-to-date reports quickly – while other tech solutions don’t offer this, with Zonal we can look at reports live if we want to.”Jason Black, Landlord, The Pityme Inn
The business challenge
Combining a traditional pub offering, restaurant and accommodation, the Pityme Inn team were looking for a connected suite of technology to join up their operation – both in the Pityme Inn and its three sister-sites.
As the business grew, the team knew they needed an EPoS and integrated suite of tech that would grow with them and provide a centralised overview of the business as a whole, as well as at an individual site level. With aims to better monitor and manage cash and stocks – something which they had not previously been tracking, to implement a more effective way of managing their overnight rooms, as well as to use marketing tools successfully to old, new and prospective customers, access to a comprehensive dataset would be vital.
“If you are looking to expand and grow your business, Zonal will be there, along with you for the ride.”Jason Black, Landlord, The Pityme Inn
The solution
After weighing up their options, and having prior experience with the technology, Chris and Jason decided to implement Zonal’s suite of connected technology in their pubs. A range of solutions were implemented across all four venues to enable the team to easily manage all sites centrally, review cash and stock levels in real-time as well as automate tasks to help boost profits and save time. Zonal worked with Chris, Jason and St Austell to implement their tech in all four sites:
- A powerful EPoS system with robust reporting functionality
- Handheld ordering devices connected to the main POS, removing the need for staff to rekey orders taken at the table
- A fully integrated stock and order solution with real-time visibility over the whole supply chain
- Centralised reservations diary, allowing customers to book at any venue easily
- Order and Pay apps (integrated with Uber Eats)
- Loyalty
- Kitchen IQ (Kitchen Management System)
- HLS Property Management System connected to the EPoS
Having all tech solutions integrated and connected has allowed the team to have an easy-to-understand, yet detailed view of every aspect of the business as well as their customers, to make key strategic business decisions based on the customer data they acquire from the systems.
“Zonal has been great in getting us set up as well as sending people to our sites to help. The support they offer is really good – you can phone them all the hours that the business is open and they can also log in virtually to fix your system quickly. Our Account Manager helps me with anything we need and points us in the right direction if we have any questions.”Jason Black, Landlord, The Pityme Inn
Results
The business was having issues with cash loss and had no way of tracking it. Now, thanks to Zonal’s connected tech, they are able to see cash flow updates every day. Using the in-built stock system has also given them a better GP than having to do line checks and stock checks every week. Zonal’s online ordering also helped to streamline a process which staff at The Pityme Inn often found to be laborious.
Having a fully connected set of tech solutions also means that they can get an overview of the business quickly, while its integration with partners has enabled the business to have an overview of everything – the pub’s management team looks at the data a lot!
“Since implementing Zonal tech, we’ve managed to save valuable time and money, thanks to their in-built stock and cash functions. We no longer need to pay for stock takers and have a better GP as we’re able to do line and stock checks every week.”Jason Black, Landlord, The Pityme Inn
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Introducing Haskins
Haskins Garden Centres have been blooming since the family business first took root in Dorset in 1882. Today, the Haskins family still owns the growing group of garden centres with five locations in Ferndown, Southampton, Roundstone, Farnham and Snowhill. In recent years the biggest area of growth has been the restaurant side of the business, making them not just a plant retailer, but a leisure destination too.
Founded in 1882 by Harry Haskins
5 locations in Southern England
15,000+ restaurant transactions per week
20%+ of total revenue comes from F&B
“We had a stand-alone catering stock control system to help with stock management in our restaurants. This system had four separate databases, one for each centre, and so data entry was duplicated four times.”Claire Viney, Systems Manager, Haskins Garden Centres
The business challenge
With a retail POS system controlling their hospitality function, Haskins were facing inaccuracies with stock, a lack of visibility on product performance and inefficiencies within their restaurants.
Restaurant staff had full access to the system and changed recipes to suit their own chefs, which resulted in their databases growing out of sync with one another due to no central control.
Haskins manually integrated this stock control system with their retail EPoS system tills. However, due to the limited functionality, they had to sell products generically. For example, they would sell a scone as a scone but couldn’t capture the flavour or any of the preparation that went into creating the scone. This not only meant that their stock control was inaccurate, but they also had no visibility of their best and worst selling items.
The current setup was no longer fit-for-purpose, and, looking ahead at expanding their estate from four to six sites, Haskins was looking for a dedicated hospitality EPoS partner to manage the thriving F&B division of the business.
“The fact that Zonal is also a family business meant they shared our customer-focused values, and that gave us reassurance that we would be taken care of.”Claire Viney, Systems Manager, Haskins Garden Centres
The solution
After much research and a comprehensive procurement process, Haskins chose to work with Zonal as their technology provider. Impressed with Zonal’s EPoS and its ability to adapt to and grow with their business, they chose to implement Zonal’s EPoS terminals and handheld ordering iServe devices across their restaurants.
- A powerful EPoS solution, designed specifically for use in hospitality environments
- Cost-effective, reliable handheld ordering devices, allowing for team members to take orders and process payments from anywhere within their restaurants
- Teams are empowered to carry out check backs at the tables, providing an opportunity for customers to top up their order with either a fresh cup of coffee or dessert
- Improved efficiency and speed of service with faster, easier-to-use tech
- Greater control over stock levels
- Detailed analytics and reporting providing in-depth insight into product performance
“The reporting we can access is making a huge difference to the way we manage our business and our menus. We can now see what dishes are popular and giving us the best margins and those that either need refining or taking off the menu.”Ben Harrison, Group Catering Manager, Haskins Garden Centres
Results
“If we do have any complaints, it’s usually about people waiting for hot drink orders while their food goes cold. It’s a common issue for our style of service, but handheld ordering will enable us to resolve this problem going forward and make this process far more slick, efficient and customer friendly.”Ben Harrison, Group Catering Manager, Haskins Garden Centres
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Introducing Rockfish
Group of 9 seafood restaurants, based along the coasts of Devon and Dorset
Aim to get the freshest fish as quickly as possible to their restaurants
Founded and ran by best friends Mitch Tonks and Mat Prowse
Won ‘Best Independent Restaurant’ twice at the National Fish & Chip Awards
“Zonal has played its part in our growth and our success of the business, because it has really helped us deliver. It’s been a really solid platform to work with”Mat Prowse, Operations Director & Co-founder, Rockfish
The solution
Having worked together for a number of years, Zonal’s solution has helped Rockfish create an overall picture of how the business is built, and will continue to help shape the business moving forward.
Supporting Rockfish with a wide range of technology, such as our EPoS, Zonal provides a robust and reliable suite of solutions to help the team at Rockfish manage every aspect of their business – both front of house and operationally. In particular, Rockfish have benefitted from data capture and reporting functionality, providing them with detailed oversight of a number of areas within the business, such as stock levels and sales reports, enabling them to fine tune their business.
For Rockfish, technology that simply works in the background and doesn’t interfere with their overall guest experience is incredibly important, as it allows their staff to provide excellent customer service and ensures their guests have a great experience in-venue.
The addition of an Order and Pay app helped Rockfish adapt to the challenges faced during the pandemic, but has also added a valuable new ordering channel, responding to the needs of the digital diner.
“The app, which has been really useful in recent times through people paying and reordering orders very simply. I feel smaller independents can really use this technology as well.”Mat Prowse, Operations Director & Co-founder, Rockfish
Results
“Technology for any business in this day and age is a really important factor to consider. In restaurants especially, it’s all about the guest experience.”Mat Prowse, Operations Director & Co-founder, Rockfish