Roseacre Pub Co joins up operations and lays the foundations for growth with Zonal’s EPoS
Introducing Roseacre Pub Company
Collection of 9 pubs across the midlands
Premium pubs and restaurants serving high quality food and drink
Founded in 2014
Celebrating 10th anniversary in 2024
“When we were looking for a new till provider, we were looking for a POS provider that had everything under one umbrella. We were looking for slick POS tills that could support with high volume, integrated card machines, a cash management system, e-commerce improvement and CRM data collection systems”Ash Gartshore, Owner, Roseacre Pub Company
The business challenge
With an aim of delivering an excellent food and drink offering, accompanied by friendly, caring service across their collection of 9 pubs, the Roseacre Pub Company team sought out a technology partner that could help them achieve this consistently across each of their pubs, and deliver the best value to their customers.
The business was also experiencing a period of growth, with more pubs coming into the fold and plans for additional sites across the next few years, meaning choosing a provider that could support them as they scaled, easily incorporating new sites into the estate was vital.
The Roseacre team were also looking for a provider that could offer multiple connected systems under one umbrella to help them better join up operations, streamline cash management, consolidate reporting and better understand their customers across their entire estate to reduce admin and drive revenue.
“Zonal is so easy to use on a day-to-day basis, and the back office platform is really intuitive to use. It actually allows sites to be more independent, and there’s other members of the head office team now who can support day-to-day. It’s really empowered them to progress their careers.”Andy Griffin, Head of Systems, Roseacre Pub Company
The solution
With these criteria in mind, the team at Roseacre Pub Company did their research and chose Zonal as their technology provider, working together to complete a phased implementation across their 9 pubs, managed carefully by our dedicated onboarding team.
Since making the switch day-to-day operations have been simplified across Roseacre’s estate of pubs – especially in relation to cashing up. Detailed, real-time reporting is available across the business to help resolve any queries that may arise, giving the team the tools to dig into the detail easily and make more effective decisions, quicker.
Utilising the data collected in their EPoS, the Roseacre team are also able to refine elements of their offering to drive additional revenue; analysing individual performance of products and ingredients, as well as products that are commonly purchased alongside these dishes, allowing them to tweak their menus and recommend upsells throughout the ordering journey.
Having intuitive, easy-to-use technology in place has allowed different sites within the business to operate more independently, as well as enabled more members of their head office team to progress their careers and upskill by supporting in more areas of the day-to-day operations of their pubs.
- Industry-leading EPoS for pubs, complete with a powerful stock management solution as standard
- Zonal’s online guest ordering solution Order & Pay, fully integrated with our EPoS, enabling customers to order and pay for food and drink from the comfort of their own table
“It’s important to me that Roseacre always grows, but growth doesn’t always mean more sites. It means growth in technology, growth in engagement and growth in our people. There will be more sites in 2024 and 2025, and I look forward to working closely with Zonal to support that growth.”Ash Gartshore, Owner, Roseacre Pub Company
Results
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Shorefield Holidays reduces inventory management costs and boosts guest experiences with connected tech from Zonal
Introducing Shorefield Holidays
Family-run business
Established 1958
Award-winning holiday park operator
Collection of 9 parks across Dorset & Hampshire
“While we were looking for a new technology solution, we were looking for something that would be more integrated across the board, a cost saving for us as a business, and be able to take us to the next step.”Ryan Swatridge, Group Entertainments Manager, Shorefield Holidays
The business challenge
With a drive to deliver unforgettable experiences for their guests, owners and residents; as well as to join up their technology across their parks to deliver better integration and facilitate cost savings, Shorefield Holidays began the search for a technology partner that could help take them to the next level.
They needed a technology partner that would help them grow and expand, as well as deliver live, day-to-day insight over areas such as stock levels to enable more effective decision-making, something they were lacking at the time. The Shorefield team also wanted to be able to better understand their guests, including spending patterns, so technology that provided easy-to-digest and detailed reporting on how guests were engaging with the business was vital.
The system needed to be hospitality-dedicated, and ultimately make life easier for their guests and staff.
“Technology is a huge part of our business, from the iServes to the app, the loyalty, we massively embraced what Zonal brought to us. We’re just looking at different ways we can bring technology to what we do, we even have robots in our restaurant that will serve you your dinner.”Ryan Swatridge, Group Entertainments Manager, Shorefield Holidays
The solution
With a set of requirements and criteria in mind, the Shorefield team began researching different technology suppliers, as well as what their competitors were doing, and as a result chose to work with Zonal to implement a suite of connected hospitality technology across their parks to meet their business’s objectives.
With Zonal’s industry-leading EPoS at the core of their restaurants, the Shorefield team have since benefitted from real-time, accurate stock monitoring via Zonal’s built-in stock management module, enabling them to reduce costs on external stock counts. Zonal’s handheld EPoS ordering solution for staff, iServe, was also implemented, enabling staff to take orders at the tableside and automatically sending these through for fulfilment helping to improve guest experiences through speedier service and eliminating any room for errors, whilst providing significant time savings for staff by removing the need for orders to be re-keyed.
Alongside Zonal’s EPoS, the Shorefield team also chose to implement our purchase-to-pay inventory management solution, Acquire. With an end-to-end purchasing platform in place, fully integrated with their EPoS, the team have transformed their inventory management, enabling them to manage all of their suppliers and purchasing in one central platform, as well as reducing staff overhead by eliminating the need for their team to spend hours logging delivery notes and invoices.
“The difference is night and day; the money it’s saving us in not running multiple different platforms, and time it’s saving the team, and the fact that it’s just modernised us as a business.”Chris Weymouth, Assistant Complex Manager – Oakdene Forest Park, Shorefield Holidays
To further enhance their guest experience, Shorefield implemented Zonal’s Order & Pay app across their estate of holiday parks. Zonal worked with both the Shorefield operations and marketing teams to develop their app into exactly what they wanted it to be, including delivery to location functionality to enable guests to place orders for delivery to their accommodation – providing guests with convenience and flexibility.
All the functionality is backed up by Zonal’s robust suite of reporting. With Zonal’s integrated tech in place, the Shorefield team are able to drill down into more detail than ever, including a granular view of GP margins for every recipe item, helping them to expose any inefficiencies or fluctuations, and react accordingly.
- Industry-leading EPoS for holiday parks, complete with a robust stock management solution and real-time data capture
- Handheld ordering devices for staff to speed up service times and reduce room for error
- A fully-integrated purchase-to-pay solution, enabling the Shorefield team to centralise purchasing and supplier management, reducing costs and saving staff time
- A branded, feature-rich customer app, fully-integrated with their EPoS, to give guests more control over their dining experience during their stay, complete with deliver to location functionality to enable delivery straight to their cabins
- Robust, detailed reporting across their entire technology ecosystem, providing the necessary insight to help the Shorefield team to make more effective decisions
“You can see on the sales and profitability reports the GP margins for every recipe item, which means you can really expose any small problems you’re having with the fluctuation of figures. It gives you the ability to push that GP as much as you can.”Chris Weymouth, Assistant Complex Manager – Oakdene Forest Park, Shorefield Holidays
Results
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The Pityme Inn saves time and money with an integrated tech toolkit
Introducing The Pityme Inn
St Austell Brewery licensees
One of four managed sites, based in Cornwall
Winners of the BII’s Licensee of the Year Award 2021
Pub and restaurant with 4 B&B rooms and apartments
3 large outside areas, including covered dining pods
“As we’ve grown, we wanted a more centralised view of the business. We’re now able to access the most up-to-date reports quickly – while other tech solutions don’t offer this, with Zonal we can look at reports live if we want to.”Jason Black, Landlord, The Pityme Inn
The business challenge
Combining a traditional pub offering, restaurant and accommodation, the Pityme Inn team were looking for a connected suite of technology to join up their operation – both in the Pityme Inn and its three sister-sites.
As the business grew, the team knew they needed an EPoS and integrated suite of tech that would grow with them and provide a centralised overview of the business as a whole, as well as at an individual site level. With aims to better monitor and manage cash and stocks – something which they had not previously been tracking, to implement a more effective way of managing their overnight rooms, as well as to use marketing tools successfully to old, new and prospective customers, access to a comprehensive dataset would be vital.
“If you are looking to expand and grow your business, Zonal will be there, along with you for the ride.”Jason Black, Landlord, The Pityme Inn
The solution
After weighing up their options, and having prior experience with the technology, Chris and Jason decided to implement Zonal’s suite of connected technology in their pubs. A range of solutions were implemented across all four venues to enable the team to easily manage all sites centrally, review cash and stock levels in real-time as well as automate tasks to help boost profits and save time. Zonal worked with Chris, Jason and St Austell to implement their tech in all four sites:
- A powerful EPoS system with robust reporting functionality
- Handheld ordering devices connected to the main POS, removing the need for staff to rekey orders taken at the table
- A fully integrated stock and order solution with real-time visibility over the whole supply chain
- Centralised reservations diary, allowing customers to book at any venue easily
- Order and Pay apps (integrated with Uber Eats)
- Loyalty
- Kitchen IQ (Kitchen Management System)
- HLS Property Management System connected to the EPoS
Having all tech solutions integrated and connected has allowed the team to have an easy-to-understand, yet detailed view of every aspect of the business as well as their customers, to make key strategic business decisions based on the customer data they acquire from the systems.
“Zonal has been great in getting us set up as well as sending people to our sites to help. The support they offer is really good – you can phone them all the hours that the business is open and they can also log in virtually to fix your system quickly. Our Account Manager helps me with anything we need and points us in the right direction if we have any questions.”Jason Black, Landlord, The Pityme Inn
Results
The business was having issues with cash loss and had no way of tracking it. Now, thanks to Zonal’s connected tech, they are able to see cash flow updates every day. Using the in-built stock system has also given them a better GP than having to do line checks and stock checks every week. Zonal’s online ordering also helped to streamline a process which staff at The Pityme Inn often found to be laborious.
Having a fully connected set of tech solutions also means that they can get an overview of the business quickly, while its integration with partners has enabled the business to have an overview of everything – the pub’s management team looks at the data a lot!
“Since implementing Zonal tech, we’ve managed to save valuable time and money, thanks to their in-built stock and cash functions. We no longer need to pay for stock takers and have a better GP as we’re able to do line and stock checks every week.”Jason Black, Landlord, The Pityme Inn
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Introducing Rockfish
Group of 9 seafood restaurants, based along the coasts of Devon and Dorset
Aim to get the freshest fish as quickly as possible to their restaurants
Founded and ran by best friends Mitch Tonks and Mat Prowse
Won ‘Best Independent Restaurant’ twice at the National Fish & Chip Awards
“Zonal has played its part in our growth and our success of the business, because it has really helped us deliver. It’s been a really solid platform to work with”Mat Prowse, Operations Director & Co-founder, Rockfish
The solution
Having worked together for a number of years, Zonal’s solution has helped Rockfish create an overall picture of how the business is built, and will continue to help shape the business moving forward.
Supporting Rockfish with a wide range of technology, such as our EPoS, Zonal provides a robust and reliable suite of solutions to help the team at Rockfish manage every aspect of their business – both front of house and operationally. In particular, Rockfish have benefitted from data capture and reporting functionality, providing them with detailed oversight of a number of areas within the business, such as stock levels and sales reports, enabling them to fine tune their business.
For Rockfish, technology that simply works in the background and doesn’t interfere with their overall guest experience is incredibly important, as it allows their staff to provide excellent customer service and ensures their guests have a great experience in-venue.
The addition of an Order and Pay app helped Rockfish adapt to the challenges faced during the pandemic, but has also added a valuable new ordering channel, responding to the needs of the digital diner.
“The app, which has been really useful in recent times through people paying and reordering orders very simply. I feel smaller independents can really use this technology as well.”Mat Prowse, Operations Director & Co-founder, Rockfish
Results
“Technology for any business in this day and age is a really important factor to consider. In restaurants especially, it’s all about the guest experience.”Mat Prowse, Operations Director & Co-founder, Rockfish
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Introducing the TBC Pub Company
Three sites: The Bridge Inn, Ratho, The Crusoe, Largo and The Ship Inn, Elie – Scotland
10 beautiful, boutique guest bedrooms
Winners of Scotland’s AA Pub of the Year
Each with a unique venue, vibe and flavour
“We were facing inefficiencies with checks being missed and walkouts – the whole solution was complicated for staff.”Graham Bucknall, Director, The TBC Pub Company
The business challenge
As champions of quality local and seasonal produce, the TBC Pub Company were looking to invest in a high-quality, integrated technology suite to match – to improve efficiencies and maximise revenues across their three sites and deliver an even better customer experience.
- Searching for a user-friendly solution to replace their existing basic POS
- Needed an effective booking solution to manage capacity, and reduce wait times
- Were looking for a system to effectively manage room bookings and view customer accounts in one place.
“Zonal’s back-office system is simple and intuitive for our front-of-house staff to use and has brought in tighter cash control – exactly what you’re looking for as owners of the business.”Graham Bucknall, Director, The TBC Pub Company
The solution
TBC Pubs invested in Zonal’s core EPoS solution to begin with. Having heard good things from previous users, they trialled a few systems and settled on Zonal. Since then, they have also adopted Zonal’s integrated payment solution, Order & Pay, Click & Collect, online bookings and table management, and our property management system, High Level Software.
- A powerful EPoS with a good back-office system and a simple front of house user experience
- Insightful reporting and business analytics
- A centralised, cloud-based reservations diary, giving customers the ability to book quickly
- Food and drink bills seamlessly integrated with room bookings
- Quick and convenient ordering from tables
- An intuitive property management system that seamlessly integrates food and drink bills with room bookings.
- Greater visibility over customer transactions and reduced mistakes
- A safe and superior customer experience across both their sites
“When compared to other apps, we found Zonal’s to be much cleaner and easier to navigate; we found the cheaper apps didn’t look as professional, with only basic branding and customisation options. Our customers often say it looks like we built it ourselves, it looks and feels expensive!”Graham Bucknall, Director, The TBC Pub Company
Results
Implementing Zonal’s integrated solutions has given TBC Pubs a huge range of benefits across every level of the business.
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Introducing The Restaurant Group
Operates more than 650 restaurants and pubs across the UK
Major brands including Frankie and Benny’s, Chiquito, and Garfunkel’s
Operates a concessions business which trades in more than 70 outlets across 30 brands
Multiple award winners for innovation
The business challenge
The Restaurant Group wanted to give their customers choice and convenience through an integrated click and collect solution that did not put extra burden on venues.
“EPoS integration is the key to click and collect success. It means we can manage the flow of orders we receive, and seamlessly process each with the minimum of fuss.”Director of Operational Excellence, The Restaurant Group
The solution
Zonal worked with The Restaurant Group’s internal web team to develop a unique, fully EPoS-integrated click and collect solution with a bespoke user interface and user journey.
- Menus are updated in real-time; reducing risk of disappointing customers if dishes are unavailable
- Venues can limit the amount of orders they accept at any given time, easing the strain on kitchen staff
- Future orders are stored in the system and only processed when it’s time for food to be prepared
- EPoS integration means no rekeying is needed
“Customer convenience is a crucial component of our click and collect service. Diners can securely order and pay for the food they want, when they want it, without putting any additional strain on our kitchen staff.”Director of Operational Excellence, The Restaurant Group
Results
Click and collect has proved immensely popular with customers, and The Restaurant Group has since launched Click and Collect for sister brand Coast to Coast.
