News: New wave of staycationers demand better technology in holiday parks
New research from Zonal and CGA reveals that, amidst a current boom in staycations, customer expectations aren't always being met, especially when it comes to technology.
Zonal has taken another step in solidifying its hotel sector tech by fully integrating loyalty and data reporting into its Property Management system (PMS), High Level Software (HLS).
The integration of loyalty platforms to HLS allows venues with accommodation to create and improve their guest loyalty programmes, offering guests the opportunity to accrue and spend loyalty points across both accommodation and F&B. A move which offers the best possible guest experience as well as vastly improving operational efficiency.
The new integration also utilises Zonal’s Dimensions+ data function and HLS’ PMS technology, giving operators digestible data and analytics across all business channels, to make informed strategic decisions about their business, improve customer experiences and boost spend.
On the development, Rhys Swinburn, Managing Director, HLS comments: “These latest integrations add further value to our PMS offering. Giving consumer guests the option to accumulate more loyalty points when spending time in venues improves their overall experience which can lead to repeat custom and loyalty. For our customers, understanding the spending habits of their guests allows them to make informed decisions to drive revenue and profit. Alongside our mobile guest journey, EPoS integration and payment solutions, we’re thrilled that we can now deliver a fully connected guest experience.”
The collaboration builds on Zonal’s ongoing commitment to form meaningful partnerships with selected technology providers and key industry bodies in order to support the whole hospitality industry.
About High Level Software
Cardiff based HLS joined the Zonal Group in 2016. Since its launch, HLS has developed an impressive reputation for its cloud-based hotel management system, featuring a real time online booking engine, extensive property management capability, insightful reporting and innovative integrated rewards system. Its clients include Drakes of Brighton, British Country Inns and Glenmorangie.
To find out more about how Zonal’s Property Management System can help your business, or for information on any of our other products, please get in touch with our team!