Centralise your customer data to achieve a single customer view
Bring your data together into one central place
With a multitude of reports and data being produced every day in your business, pulling them together into one central place to analyse and use may seem like an impossible task.
Available exclusively to EPoS customers, Zonal’s Single Customer View solution enables you to build a central customer database and unique picture of every single customer. Critical spend data from EPoS, activity history such as bookings, email engagement, loyalty programmes and more, together with data from third-party integrated sources such as Wi-Fi check-ins are pulled into one central place. This gives you the ability to analyse your data and gain a much deeper understanding of your customers’ habits, preferences and digital interactions than ever before.
Increase conversion rates with segmentation
With our Single Customer View solution, you can say goodbye to blanket promotions to your whole database. Dynamic segmentation allows you to target different groups of people with different campaigns, depending on factors such as visit frequency or purchasing behaviour, increasing the relevancy of your messaging. And with greater relevancy comes increased offer conversion rate.
Personalise your marketing messages
Customers respond better to personalised communications. If it’s clear that you understand who they are and what they like, then they’re far more likely to engage with your brand – and increase frequency and spend at your venue.
By developing a single customer view (SCV) database, you can take personalisation to a much higher level, sending them timely and relevant promotions and discounts that reflect how they like to interact with your venue. For example, if you know that a customer always orders the vegetarian option, why send them promotional vouchers for steak night? Smart use of your customer data ensures your campaigns are always relevant and personalised, increasing the likelihood of redemption and engagement.
Improve relevancy of offers and discounts
Everyone loves a good deal. Relevant deals and discounts are an easy way for your customers to enjoy an offer whilst feeling like they’re getting a special treat. And because they’re made to feel special, they have a better opinion of your venue, making it more likely that they’ll visit again soon or recommend you to their family or friends.
Automated triggers for maximum efficiency
Smart marketing automation means you spend less time and effort on the processes of coordinating campaigns and more time focusing on delivering exceptional customer service.
Database management and GDPR compliance
As well as broadcasting email and SMS campaigns, the system will manage and update your database with bounce backs, undelivered emails and unsubscribes, so you can always be confident in the accuracy, relevance and compliance of your customer data in accordance with the General Data Protection Regulations (GDPR).
