Discover the latest consumer trends in hospitality

• Research

GO Technology: The social value of hospitality

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

GO Technology: More Than a Meal

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

GO Technology: Why 6:12pm is the new 8pm

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

GO Technology: Hotels and consumers – Guest expectations and how to meet them

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

Pub Accommodation Review 2025

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

GO Technology: What guests want from hotels in 2023

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

Influence, loyalty and technology: Key guest trends from 2023

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

GO Technology: The truth behind no-shows

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

Research: GO Technology: Socials, searches and the future of bookings

In today’s hyper-connected, always-on world, going online for many consumers is their first (and only) port of call when searching for pubs, bars and restaurants to visit. Social media has…

• Research

Research: Scale and causes of no-shows after lockdown

The latest GO Technology report from Zonal and CGA reveals that no-shows are now costing the industry a staggering £17.6bn a year and rising, exacerbating the devastating financial impact of…

• Research

GO Technology: People vs Tech: What guests want in 2023

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

Research: Technology’s role in the customer journey

The latest GO Technology report from Zonal and CGA reveals that, having accepted the need for technology in hospitality during the pandemic, consumers have discovered just how much tech improves…

• Research

GO Technology: Cashing out?

From cash, to card, to ‘just walk out’ technology, consumers have more payment methods available to them than ever before when it comes to settling the bill. With the desire…

• Research

Research: From Plan To Plate

Influencing the hospitality customer journey in a new world The shape of hospitality has changed forever. One thing, however, never changes and that is the importance of understanding the way…

• Research

GO Technology: Fixing people’s hospitality bugbears

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Webinars & podcasts

Webinar: GO Technology Consumer Research: Make it personal

In our recent GO Technology Consumer Research: Make it personal we discovered how personalisation can deepen customers’ engagement within pubs, bars and restaurants, and what businesses need to do to…

• Research

GO Technology: The value of hospitality – Exploring consumer insights and perceptions

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

Research: Face-to-Face Time: The teenage take on hospitality and technology

Stereotypical depictions of teenagers would suggest they are a species constantly glued to technology, more interested in socialising online from their bedrooms than out in the real world of cafes,…

• Research

GO Technology: The New Loyalty Landscape – How the cost-of-living crisis impacts hospitality

With the cost-of-living crisis reducing disposable income, consumers are being much more careful with how they spend their money, especially when it comes to extras such as holidays and overnight…

• Research

Research: Face-to-Face Time: The teenage take on hospitality and technology

Stereotypical depictions of teenagers would suggest they are a species constantly glued to technology, more interested in socialising online from their bedrooms than out in the real world of cafes,…