From who the influential consumers are and how to reach them, to expectations during the customer journey, and the role hospitality plays in consumers’ social lives, our GO Technology research series explores some of the key issues impacting our industry. Download our free reports for access to insights from over 5,000 British consumers.
GO Technology: The new age of pub service
Exclusive research from Zonal and CGA by NIQ reveals the new styles of service consumers want from pubs; the top appealing factors, and barriers, to pub visits; and how Gen Z’s sentiment towards pubs differs from other generations.
