Having multiple entertainment venues on campus all hosting a variety of promotions at certain times to cater for students ranging from meals, fresher nights and time sensitive drink deals it’s pivotal to be well equipped. Speed of service is essential, especially in a university setting, with each year bringing more tech savvy millennials wanting everything at a touch, tap or swipe of a button.
We change our smart phones more regularly than we change our tooth brushes and as a result of this, the number of consumers using their mobile to pay has doubled in the space of two years.
According to Zonal’s GO Technology research, 30% of 18-34 year olds have downloaded a bar or restaurant’s app and 44% of consumers have said the appeal is the regular offers and rewards that coincide with it. 73% of consumers want the option of a loyalty scheme with offers tailored to their preferences. With a loyalty module incorporated into your EPoS solution you can run customer programmes around preferences, frequency of visits and products purchased enabling you to maximise your ROI on promotions.
GO Technology ‘Need For Speed’ research found that nearly half (47%) of consumers claim food not arriving quickly enough is their number one frustration when eating out. With an onsite student union drawing in students from all years due to it’s hard to resist price list, Universities need to make sure they are processing orders, serving and taking payment as quickly and efficiently as possible.
Zonal’s customer, Luke Delderfield Licensed trade manager at the University of Hertforshire said:
‘We were impressed by Zonal’s EPoS solutions that included integrated chip & pin functionality as well as having a comprehensive support structure in place, giving us the confidence to move forward’
Zonal’s Aztec stock solution offers a sophisticated reporting and stock management functionality, providing complete visibility of current stock holding, bestselling products, waste and replenishment. Aztec enables stock management to be divided between multiple sites with separate reports for comparison of what site sells more or less of different products to reduce stock holding and increase margins.
Luke Delderfield went on to say:
‘The Aztec EPoS system has provided us with central control and access to data rich sales analytics which is key to identifying our customers’ spending habits.’
Ultimately this varied range of reporting capabilities enables universities like Hertfordshire to streamline their process and never run the risk of shortfalls on popular food and drink choices at multiple sites on campus.
Zonal has become the trusted solution for well respected universities such as Hertfordshire, The University of Sheffield and The University of Edinburgh. Specialising in delivering tailored systems to fit the exact requirements of the client to provide immediate results. Zonal offer a solution to cater for each step of the eating and drinking journey, so you can deliver a quick and seamless service for the students wanting a study break. Find out how Zonal has been the choice for so many other businesses by viewing our case studies.
The Zonal team will also be exhibiting at the NUS Trade Show 2018 at the NEC Birmingham on Thursday 5 July, so come and find out how we can help you with all your hospitality requirements.