Blog: Using menu engineering to enhance profitability
An effective menu is one of the best tools that any restaurant has when it comes to engaging customers and enhancing profitability. Read more.
The unstoppable rise of Order and Pay
People of all ages live on their smartphones, and a mobile device is as essential to today’s customers as their house keys and wallet or purse – you simply don’t leave the house without them.
Our latest infographic explores the dramatic rise of the latest trend in smartphone technology: an app that allows customers to order and pay for food and drink from the comfort of their seat, delivering a flexible and convenient experience, while offering operational efficiencies for the hospitality venue.
TAKEAWAYS
- Smartphone users spent 1 trillion hours using apps in 2016
- 44% of millennials said they would rather use their mobile than cash to pay for small items
- 45% of diners admit that the option to pay online would increase brand loyalty
- 50% of consumers have already downloaded a restaurant-branded app to their smartphone
- 60% of 25-34 year olds would order more drinks using Order and Pay apps
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