Facing the Future: Tech-led Post-Pandemic Growth Strategies for Hotels
A domestic tourism boom this summer, coupled with more tech savvy guests than ever before, presents a unique opportunity for the UK hotel industry in 2021 and beyond.
Research has shown over the past year, that there has been a huge leap in the adoption of technology at every part of the guest journey, as it plays a vital role in making guests feel safe when travelling. A Booking.com survey showed 64% of travellers agree that technology will play a key role in controlling health risks while travelling and 63% of global travellers believe properties should use the latest technology to help them feel safe.
Our latest whitepaper in partnership with the world’s leading professional body for hospitality professionals, the Institute of Hospitality, explores the importance of technology in the guest journey and discusses some of the strategies you can deploy in order to take advantage of changing consumer behaviour to grow your hotel business.