News: New wave of staycationers demand better technology in holiday parks
New research from Zonal and CGA reveals that, amidst a current boom in staycations, customer expectations aren't always being met, especially when it comes to technology.
Zonal, the UK’s leading EPoS provider to the hospitality industry has strengthened its position following the acquisition of innovative Midlands-based digital technology marketing company TXD Ltd.
TXD operates primarily within the hospitality sector with a wide and diverse customer base from multi-national pub companies to a large client-base in the late night sector.
Stuart McLean, Managing Director, Zonal says: “There are great synergies between the two companies, so naturally, we’re delighted with this acquisition, which fits perfectly into our strategy of offering market leading products and services to the industry. It extends our vision into the world of App and Website design along with email and text marketing with sophisticated consultancy services.
“The addition of Chris, David and their dedicated TXD team will bring a new dimension to Zonal and I am looking forward to working with them closely over the coming years. Operators will now be able to benefit from our combined product set, driving further revenue opportunities, reducing costs, improving margins and achieving significant ROI’s.”
Chris Albutt, Managing Director, TXD comments: “Joining forces with such a progressive company as Zonal will enable us to realise our vision of providing truly innovative products to the hospitality industry, accelerating and driving real benefits to our customers. We are really excited about the joint projects we are working on that will provide world leading, integrated solutions to our combined clients and act as a showcase to potential new business.”