Customer feedback: the value of listening

Customer feedback is vital to the success of your business: helping you to give people what they want the most, while also helping to promote your venue to other would-be customers. Feedback can also play a pivotal role by giving you insights that help you understand which specific parts of your service may not be striking the right note with your customers, allowing you to uncover – and fix – potential bottlenecks and gaps in your customer experience.

It’s not just the direct revenue customers bring in, but the value they add to your business through their feedback. And the danger of not listening to feedback can be catastrophic…

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