Zonal and Bums on Seats new collaboration

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We are pleased to announce a new agreement with Bums on Seats, the specialist consultancy on pre-booked sales, to help operators maximise sales and improve profitability.

Our shared experience in reservations technology and understanding of the hospitality market will inform and shape new best practice guidance designed to drive sales and improve yield management for operators large and small as the hospitality sector looks to rebuild post-pandemic.

Zonal’s innovative technology will be further enhanced by Bums on Seats’ sales and operational experience, which will enable the partnership to develop processes and solutions that will make a real material difference to their customers’ businesses.

Commenting on the new collaboration, Stuart McLean, Zonal’s chief executive, said:

“Zonal’s connected technology helps hospitality businesses build operational efficiencies, grow sales and improve customer experiences. Combining our long-standing expertise with the sales and operational know-how offered by Bums on Seats, means that together we can support operators in laying solid foundations for long-term success. We know that when the sector reopens there will be huge pent-up consumer demand, so ensuring that operators fully capitalise on the opportunity and this positivity is a key focus.”

Amber Staynings, founder of Bums on Seats added:

“We are so excited about the partnership with the UK’s number one Technology Solutions provider. We are looking forward to collaborating thus ensuring an even greater experience for customers. Bars, Restaurants, Pubs and Hotels are the real winners here! The Innovations in technology resulting from this partnership will benefit venues by making systems much more responsive to customer expectations in the post Covid era, as well as delivering greater efficiencies for Operators.”

The collaboration builds on Zonal’s ongoing commitment to form meaningful partnerships with selected technology providers and key industry bodies in order to support the whole hospitality industry.

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