Habits formed during the pandemic will impact customer behaviour beyond 2021. Nowhere is this more true than in the hospitality sector, where customers adapted to digital solutions implemented during the course of the pandemic and have understood how they can enhance their experience.
Zonal research shows how customer perceptions of technology in hospitality have changed – two fifths of consumers say tech improves their hospitality experiences.
Learn about the connected customer journey
3 ways tech is shaping the customer journey
56% of 18-to-24-year-olds would prefer to order online even after the country has been safely vaccinated
31% of consumers think the top benefit of hospitality tech is that it is quick and convenient
86% of all pub, bar and restaurant customers would be interested in joining a loyalty scheme, if it was offered
“Smaller, independent operators can no longer afford to see technology as the preserve of large, branded chain restaurants and pubs.”
There’s no doubt that technology can be intimidating, however, and so we’ve gathered together the best of our research, insight and advice all in one place to show you how tech is shaping and enhancing the customer journey – bringing benefits not just for them, but for you too.
Start improving your customers’ journeys even before they’ve arrived in venue.
Start connecting the customer journey…
Get in touch with Zonal today to discover how our connected technology solutions are helping hospitality businesses of all shapes and sizes to understand and enhance their customer journeys, make significant service improvements and exploit new revenue streams.Enquire now
From Plan to Plate Insight Report
This insight report follows the customer journey - from initial decision and venue choice through to ordering, paying and finally leaving a review.Read More
GO Tech Consumer Research: Technology’s role in the customer journey
The latest GO Technology report reveals that having accepted the need for technology during the pandemic, two fifths of consumers say tech improves their hospitality experiences.Read More
Customer Journey Mapping Checklist
This checklist outlines the 5 key steps for mapping your customer touchpoints, to help you understand how your customers experience your hospitality business.Read More