True loyalty lies in promises kept
In this guest blog, Rob Liddiard, Mission Group, discusses the findings from our recent GO Technology: The New Loyalty Landscape research report, exploring how hospitality brands can keep guests loyal by aligning every aspect of their brand's core offering to continually meet consumer demand.
Ask the Expert: Creating a successful hotel social media strategy
We sat down with Stewart Moss, Managing Director at High Level Software, part of the Zonal family, to explore how hoteliers can ensure they're capitalising on the opportunities social media brings, from engaging with your audience and responding to queries and feedback, to leveraging your social platforms as a revenue driving channel.
The key role of social media in the hotel booking journey
Social media serves as a pivotal tool for enhancing brand visibility and awareness and has evolved into an integral part of the hospitality industry’s marketing mix. Discover how hoteliers can more effectively leverage their social media presence to increase direct bookings and drive revenue.